Video sharing apps live in a very crowded market, but we had the opportunity to collaborate with Pirched on product design, user experience and interaction to create a unique experience. The app filters content based on location, making way for user-curated and generated news in a way that gets publishers out of the way. We established a new identity and app experience to suit the developed product idea. The experience had to make it possible for content makers to be seen as a valid source of ideas and news without the filtering or curation that comes when disseminating content from the top down.