A fundraising platform for schools, Edco wanted to feel attractive and modern enough to appeal to the students in their market as well as parents, teachers, and the communities that support them. We took on the challenge and built a brand that was warm, inviting, and playful. We created a play on the concept of supporting students to help construct strong bonds. The letterforms are arranged to evoke fun and aspirational movement and generate a sense of collective structural support for students.